WARBY PARKER, “Total Eclipse of the Sun” Digital Campaign

ROLE: Director

The Path of Totality of the Great American Solar Eclipse went right over Warby Parker’s store in Nashville, so they decided to throw a party to celebrate the cosmic event, complete with Warby Parker eclipse-safe viewing glasses. To launch the summer campaign and invite everyone to the event, we revamped your favorite karaoke song and made this video. It’s one part Bonnie Tyler music video, one part Carl Segan’s Cosmos, and it might even teach you a thing or two about Coronas.
Director: Kyle Sauer
Agency: Partners and Spade
Production: Neighborhood Watch
Starring Perri Lauren, Riho Tsuji, Shane Ohmer
Executive Producer: Traci Carlson, Richard Peete
Line Producer: William Crouse
Production Manager: Jayne Roberts
AD: Brennan Brooks
Director of Photography: Minka Farthing-Kohl
Production Designer: Racey North
Costumes: Samuel Benett
Hair and Makeup: Brittany Romney
Edited by: Christian Simmons
Casting: Liz Lewis
Chalkboard Art: Brooke Bamford
Color: The Mill
Animations by Kyle Sauer

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Kyle Sauer is a director + designer based in Brooklyn, NY.