MIKE’S HARD LEMONADE, “Drink On The Bright Side” TV Campaign 

ROLE: Director

Three breakneck-speed, 15-second spots introduce you to The Bright Side, a land where birds of prey picnic, where cowboys and astronauts crash a company party, and where guitars rip supersonic solos. View responsibly.

Agency: Havas Creative Team: Benny Jackson, Andrew Caturano, Eric Kripas
Agency Producer: Peter Feldman
Production Company: Neighborhood Watch
Exec Producer: Richard Peete, Traci Carlson
Line Producer: William Crouse
Director of Photography: Jon Peter
Production Designer: Bill LeBlanc
Puppets by: Jimmy Helvin

Production Services: Circle
Post Production: The Mill
Post Production Producer: Mike Pullan
VFX Artist: Andrew Pellicer
Bird Party: Patrick Dodd, Bharat Sharma, John Connolly.
Happy Hour: Mathieson McCrae, Keisha Haines, Ryan Cowie, Bridget Lee Martin, Riann Smit, Jacob Waike.
Top 40: Hal Wesley Rogers, Cate Russell, Dane Rhoades, Kristy Lee Audette

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Kyle Sauer is a director + designer based in Brooklyn, NY.