LUCKY CHARMS, “Marshmallow Only” Campaign

ROLE: Director

Lucky Charms made dreams come true when they announced their contest to give 10 lucky winners -cavities- a box of marshmallow-only Lucky Charms. They also convinced Biz Markie to serenade us with a song about marshmallows, set his classic tune “Just a Friend.” Here is the launch music video and the followup social vids that accompanied it.   

Additional Credits:
Client: General Mills
Agency: Saatchi & Saatchi
Ex. Producer: Mary Crosse
Producer: Rebecca Niles
Director of Photography: Tucker Bliss
Editor: Rhys Stover
Graphics: Suite16 / Rodrigo Pires
Post Producer: Kevin Reuning

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Kyle Sauer is a director + designer based in Brooklyn, NY.